B2B visitor identification for WordPress

Discover the companies already interested in your business.

Identify business visitors to your WordPress website, see exactly what they viewed and turn anonymous traffic into actionable B2B intelligence — powered by KickFire business-IP data.

FROM $49/YEAR · LIFETIME OPTION · 14-DAY GUARANTEE

KickFire business-IP intelligence Full journeys — every page, in order Branded PDF & CSV reports Everything inside WordPress
“178 page views this week.” Fine — but a potential customer read three case studies, came back twice and opened your pricing page, and your analytics filed them under anonymous.
— every traffic report, ever

Traditional analytics tells you how many people visited. WP Visitor Intel helps show which businesses did — and what they were interested in.

What it does

From “178 page views” to “18 companies visited this week.”

Know who's showing interest before they contact you — and see the digital trail each company leaves behind.

IDENTIFY

Businesses, not anonymous sessions

Business IP intelligence turns anonymous traffic into recognisable company records: name, domain, location, size, visits, pages viewed, last seen and identification confidence — in one dashboard, inside WordPress.

JOURNEY

See exactly what each company viewed

Every identified company expands to its full route — pages, order, dates and times, and external referrers. A visitor moving blog → services → case study → contact is telling you something a page-view count never will.

PROFILE

Rich company intelligence

Go beyond a name: trading name, website, address with map link, phone, employee count, estimated revenue, industry with SIC and NAICS codes, stock symbol where applicable, social profiles and time zone — enriched automatically via the KickFire API.

INTENT

Spot growing interest

Visit history shows return frequency, pages per visit and last-seen dates, so you can spot the companies showing repeated interest — a useful intent signal, presented honestly, not oversold as a guaranteed lead.

SIGNAL

Focus on what matters, hide the noise

ISP and consumer traffic filtered by default. Optionally hide search engines and big tech (Google, Microsoft, Amazon, crawlers, CDNs). Filter by industry with one dropdown. And tick any company to exclude it in future — gone from the dashboard and reports until you say otherwise.

TRUST

Confidence scoring on every match

Each identification carries a confidence score, so you can prioritise the strongest signals and read weaker ones with appropriate caution. No pretending every match is certain.

The dossier

Anatomy of a visit worth knowing about.

AThe company, identified

Name, domain and firmographics — with a confidence score so you know how much weight to give it.

BThe journey, in order

The exact path from first click to contact page, timestamped — including where they arrived from.

CThe pattern over time

Three visits in nine days with deepening engagement reads very differently from one bounced page view.

DThe action

Export it in a branded report, hand it to sales, or tick "exclude" if it's noise. Your call, one click.

Put it to work

Turn visitor intelligence into better decisions.

Stop measuring SEO success by traffic alone, and stop optimising for anonymous sessions. Optimise around the behaviour of real businesses.

🔎See which companies your SEO attracts

Are business prospects arriving through organic search? Which landing pages attract company visits? Which case studies bring commercially relevant organisations back? See what happens after the ranking.

SEO INSIGHT

Improve conversion with real behaviour

See which pages generate deeper engagement, where companies leave, and which content appears in higher-intent journeys — then improve landing pages, CTAs, case studies and funnels around evidence.

CONVERSION

Reports your team will actually use

Weekly and monthly rollups stored automatically — history survives retention purges. Export any period as a branded A4 PDF or CSV with full firmographics.

REPORTS & EXPORT

Built for agencies too

Brand the reports with your agency name, logo, accent colour and footer line, then show clients which companies visited, what was identified and which pages did the work.

WHITE-LABEL

🛡Responsible data handling

Business-level intelligence, not consumer identification. Configurable retention with auto-purge, consumer/ISP filtering, and lookups that run strictly server-to-server — your API key never appears client-side.

PRIVACY CONTROLS

Credit protection built in

A per-IP cache, configurable re-check windows for recognised and unidentified IPs, and a daily lookup cap keep your KickFire allowance under control — plus a test tool to prove the key works.

API EFFICIENCY
Honest comparison

How we compare to SaaS visitor-identification tools.

Leadfeeder, Albacross and Visitor Queue are established platforms. Here's the straight version of where a WordPress-native approach wins — and where they do.

WP Visitor Intel (us) SaaS platforms
Company identification with firmographics✓ Via KickFire business-IP data✓ Own or licensed data
Full page-level visit journeys✓ Timestamped, in order
Identification confidence shown per match✓ On every row◐ Rarely surfaced
Runs inside WordPress✓ No separate platform✗ External dashboard
Visit data stays on your server✓ Your database, your retention✗ Their cloud
White-label branded PDF reports✓ Logo, colour, footer◐ Higher tiers, if at all
Industry filter, tech/search hide, per-company exclude✓ Built in◐ Varies
CRM integrations & automated alerts◐ CSV export today✓ Their strength
Identification database breadth◐ KickFire (BYO key)✓ Some run larger panels
Pricing modelFlat licence — from $49/yr, $299 lifetimeSubscriptions, typically $79–300+/month
Guarantee✓ 14 days◐ Free trials, varies

If you need native CRM pipelines and Slack alerts today, the SaaS tools earn their subscription — genuinely. If you want B2B visitor intelligence living inside your own WordPress site, with your data on your server and a licence you can buy once, that's us. Full comparison →

Pricing

Simple prices. One is forever.

Every plan includes every feature — identification, journeys, profiles, filters, branded reports, the lot. You're only choosing how many sites, and whether you'd rather never renew.

Solo
$49/yr

1 site · for your business

  • All features included
  • Updates & support for a year
  • 14-day guarantee
Choose Solo
Agency
$99/yr

25 sites · white-label reports

  • All features included
  • Updates & support for a year
  • 14-day guarantee
Choose Agency
Unlimited
$149/yr

Unlimited sites

  • All features included
  • Updates & support for a year
  • 14-day guarantee
Choose Unlimited
Lifetime
$299 once

Unlimited sites, forever

  • All features, all future updates
  • Never renew, never re-buy
  • 14-day guarantee
Own it forever

Prices in USD. Licence keys are domain-based — no accounts, no phoning home. KickFire API usage is billed by KickFire on your own key. VAT invoices available.

Questions

Asked and answered.

How does the identification actually work?

The plugin logs page views front-side (bots, private IPs and your own team are skipped), then resolves each new visitor IP against the KickFire business-IP intelligence API in a background server-to-server request — never on a visitor's page load. Identified organisations are enriched with company data and matched to their visit history. Your API key is stored server-side and never appears in anything a visitor can see.

Do I need a KickFire account?

Yes — you bring your own KickFire API key, entered once in Settings. The plugin protects your credits with a per-IP cache, configurable re-check periods for recognised and unidentified IPs, and a daily lookup cap, plus a test tool to prove your key works.

What about privacy and GDPR?

WP Visitor Intel is focused on business-level intelligence, not identifying individual consumers. ISP and consumer-network matches can be filtered from results, visit history has configurable retention with automatic purging, and all lookups run server-side. As with any analytics tooling, review your own processing model and privacy notices for your jurisdiction.

Can I filter out search engines, big tech and irrelevant companies?

Yes — three ways. ISP and consumer-network matches are hidden by default. An optional setting hides search engines and big-tech infrastructure (Google, Microsoft, Amazon, crawlers, CDNs), with a per-view toggle when you want to peek. And any individual company can be ticked "Exclude in future" — it disappears from the dashboard and future report snapshots, reversible any time.

What is the industry filter?

The dashboard has an industry dropdown (left of the search box) built from the SIC classifications of your identified companies — one click to see, say, only construction firms or only food producers in any period.

What do the reports look like?

Weekly and monthly rollups are stored automatically, so history survives your visit-data retention. Any period exports as a branded A4 PDF (your logo, accent colour and footer line) or CSV with full firmographics — ready for clients, stakeholders or your CRM.

How confident are the identifications?

Every match carries an identification confidence score, shown on each row — so you can prioritise strong signals and interpret weaker ones sensibly rather than treating every match as certain.

How is the licence delivered?

Order through the form and your licence key and invoice arrive by email, usually within the hour. Keys are domain-based — no account, no phoning home, no lock-in.

What if it's not for me?

14-day money-back guarantee, no questions. Email us and we refund you.

Get started

Your next customer may already be on your website.

Find out which companies are visiting, what they're interested in and how often they return. Order below — your licence key and invoice arrive by email, usually within the hour.

14-DAY MONEY-BACK GUARANTEE · SUPPORT BY ACTUAL HUMANS

You'll receive an invoice by email — pay by card or bank transfer. Nothing is charged on this page.